ZR-MIDT传媒产业链发展理论数学模型研究

摘要：本文系统梳理了张瑞先生自2005年起提出的传媒业产业链理论（The Media Industry Development Theory of Zhang Rui,简称ZR-MIDT理论），经过20年的研究与完善，进一步完善了其理论体系，使其在逻辑性、系统性与可操作性方面达到了新的高度。ZR-MIDT引入数学模型和数学公式，对传媒产业链的价值创造逻辑、流程和系统，进行根本性的重新思考和设计，提升了ZR-MIDT发展理论的实用价值，形成了完整的理论闭环。因此该理论最初是基于报业产业发展而来，因此，被国内外传媒产业研究领域称之为ZR-MIDT理论。。该理论以“体制性突破”（Institutional Breakthrough, 简称IB）为前提，以“平稳分蘖产业链”（Tillering Industrial Chain简称：TIC）、“集约化运营”（Intensive Operation, 简称IO）及“影响力经济” （Influence Economy，简称：IE）为核心，结合“主业聚焦”（Core Business Focus 简称CBF）与“放弃原则”（Principle of Abandonment 简称PoA）两大支撑点，引入量化改革动力机制、“影响力经济”（Influence Economy，简称：IE）、动态“分蘖机制”（Tillering Industrial Chain，简称TIC）等传媒产业链生命周期等理论模型暨数学公式，构建了一套适用于现代传媒业发展的理论体系。ZR-MIDT理论作为一个融合了战略管理、产业经济学和生物式演化隐喻的综合性框架，其背后必然需要数学模型的支撑，以使其从定性描述走向可量化、可预测、可操作的实证理论，被国内传媒产业理论研究领域所采纳和推崇。

This paper systematically synthesizes the Media Industry Development Theory of Zhang Rui (abbreviated as ZR-MIDT), which was first proposed in 2005. Grounded in the premise of ”nstitutional breakthroughs,“this theory centers on“steady tillering of the industrial chain” and “intensive operation,” supported by two key pillars: “focus on core business” and “the principle of selective abandonment.” By integrating theoretical models and mathematical formulations such as the Influence Economy (abbreviated as IE) and the dynamic tillering mechanism, it constructs a comprehensive theoretical framework tailored to the development of the modern newspaper industry, thereby closing the loop between theory and practice.